Sales Mindset

Knowing the major benefits and characteristics of your service isn't enough to become a ‘master of sales’. In order to be a highly effective salesperson, you must cultivate a positive sales mindset that is focused on developing relationships with customers and achieving outcomes.

Many people believe that being successful in sales requires you to be extroverted, pushy, and loud. 

Or that you must be a natural public speaker and presenter. 

These characteristics are certainly a plus but they will only get you so far. 

You might make a few sales or build a valuable pipeline, but you'll need to develop the mindset of a successful salesperson from there. 

Only the power of your mindset will propel you toward long-term sales growth. Remember, the salesperson mentality isn't limited to traditional, cold-calling, hard-selling salespeople. 

If you're an entrepreneur, freelancer, or one of the many other professions that rely on networking, learning how to adopt a sales mindset is critical to building and growing your business.

Let’s be honest, being a business owner comes with highs but certainly a lot of lows too.

You'll get 10 – or 100 – rejections for every sale. Successful salespeople understand that achieving long-term sales goals requires more than just fast-talking storytelling. 

Here's how to develop a genuine sales mindset:

Develop Empowering Daily Habits: Having no routine or structure is so much more draining mentally, physically, and emotionally than any routine could ever be! That’s why it’s important to pick the activities that resonate most with you, the ones that push you to become the best you that you are capable of being…and to keep doing those.

Emotionally Connect with your Goals: Once you’ve set your goal and confirmed your emotional connection to it, you can tap into your feelings once again to actually get it done. You can do this by paying attention to your emotional states all along the way, investigating their causes, and responding thoughtfully.

Know your X factor: You don't have to be aware of every fact, statistic, and potential objection to your service. You must however understand what makes your service unique. You must determine what your service does better than others. That is your unique selling point. It is the reason customers will choose you over competitors, and it must be incorporated into your sales pitch.

Create a Mindset for Visibility and Prospecting: As much as the sales process is a mindset, I believe prospecting is at the top of the mindset.  If you don’t have the right mindset to prospect, then there is little chance you’ll prospect. This then translates into even less to close. Prospecting & Visibility is not an activity of just going through the motions, it’s about engaging, connecting, and setting the standard to create value.

Build Relationships Even if you Lose the Sale: Many entrepreneurs fail to carry out relationship selling. In the 1960s, relationship selling entailed a lot of schmoozing (and potentially boozing). It had been, "Let's have a meal together. Let's get to know the family. Let's try it once more." After that, "Okay, I'll admit that I like you. Let's get down to business." The personal side of relationship-building is still crucial to earning trust and closing sales and therefore it’s important to remember if you don’t win the sale, win the relationship. 

Dominating sales is about more than just your sales abilities or natural personality. It's about more than just assembling a stellar sales system. In order to become a master of sales, you must master the sales mindset first. 

Want more tips like this? Join our ‘Predicatable Sales’ Facebook group where there is a community of like-minded online business owners, coaches and freelancers that you can reach out to in addition to getting tips and tricks just like this.